The Secret to Lifetime Financial Security


Stephen Devlin, Canada’s leading expert on the Bank On Yourself® concept reveals how to turn your back on banks and the stock market and take control of your financial future today in the best-selling book The Secret to Lifetime Financial Security.

Learn how you can fire banks and credit card companies and become your own source of financing using the Bank On Yourself® strategy founded by Pamela Yellen in 2002. The Bank On Yourself® concept provides safe and calculated results that are in demand for creating wealth and being in financial control of your own money.

As a Bank On Yourself® Professional, Stephen has successfully adapted the concepts of Pamela Yellen’s Bank On Yourself® business model to develop a simple and extremely effective money management system that leads to safeguarding finances and building wealth. In the book, he shares his own experiences using this innovative and non-traditional approach to creating financial security in uncertain times.

Stephen Devlin is President and CFO of MacDev Financial. As a value-based Licensed Life Insurance Broker & Wealth Architect, he is also one of Canada’s leading experts in engineering strategic wealth plans for business owners that give them financial control for life.


The Biography Channel
The Secret to Lifetime Security / Stephen Devlin

Transform Your Life, Business & Health


In Transform, Your Life, Business & Health, Stephen Devlin joins best-selling author and speaker, Brian Tracy, along with many of the world’s leading entrepreneurs and professionals to get to the heart and soul of how to transform your life, business & health.

When we think of transformation, we automatically think of metamorphosis or change. One of the first metamorphoses we discover as a child is the universally quoted change of the caterpillar into the butterfly. The positive symbolism of this transformation is liberally applied to illustrate the change from “ugly duckling” to “elegant swan” in all fields.

This symbolism readily transfers to just about any change for the better. The guidance of individuals who have experienced positive change with mentoring, have taken calculated risks, and enjoyed accomplishments in their field may be seen as role models. We also note that the transformations of the PremierExperts® in this book are not limited by “dollars and cents” measurement, but include body, mind and soul accomplishments. The transforming experiences discussed by the PremierExperts® in this book cover many subjects, including positive mindset changes, changes wrought by perseverance, passion, due diligence, restructuring, technology, systems, techniques, etc. In fact, they cover positive changes that cut across numerous disciplines and fields.

Stephen Devlin is President and CFO of MacDev Financial. As a value-based Licensed Life Insurance Broker & Wealth Architect, he is one of Canada’s leading experts in engineering strategic wealth plans for business owners that give them financial control for life.

Transform Your Life, Business & Health / Brian Tracy & Stephen Devlin

Simple Success Strategies


“Ouch, that hurt!” I exclaim but my voice sounds distant and hollow to me. I hear a murmur telling me to roll onto my back a bit more. My mind clouds as the room fades in and out, darkness to bright, and back again. “Why is it so cold in here?” my mind asks itself. I see a screen above the hard and narrow surface I am lying on. Flashing across it is a mushroom covered in white spots, like the kind you see in fairytales. But this was no fairytale. It wasn’t a mushroom either. It was a lumpy pink mass with white spots and the beginning of three long years of dealing with advanced colorectal cancer.

Simple Success Strategies / Michele Devlin

Mind Over Finances


From all appearances, particularly on social media, I have a successful life, and it looks like it was easy to come by. My husband, Steve, and I have been married for 17 years. Our jocular teenage son is a blessing every day and our over-friendly and rambunctious border terrier, Ted, rounds out our little family. In a few weeks, we are off to travel through France and Italy and make a point of getting away every 3 to 4 months—preferably to a warm, sunny location because I crave it! We have an idyllic life on the Sunshine Coast and in Vancouver, with homes by the ocean in both areas. I am the CEO of two successful financial companies that I co-own with Steve.

I’ve written before. I started as a junior reporter while in college. During my time collecting classes at university as a professional student, I managed to beat out master and doctorate students for a job with a world-renown Economist, which ultimately led to being published in his book. Recently I co-authored the Amazon best-selling book Simple Success Strategies for Women Entrepreneurs. Not bad for the kid was told not to go to college, let alone university—because she was “too stupid” to go.

Mind Over Finances

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Learn more about who we are, what we do and life insurance in general.

Family couple consultations

Learn more about who we are, what we do and life insurance in general.

Lifetime Dental, SK

“Applying Bank On Yourself® to a whole life policy provides a safe, predictable and flexible financial strategy for any entrepreneur. You gain more financial autonomy, recoup more of your own money, and pay out less tax.”

Dr. Dana Bailey

The Van Der Stelts

“We now have much more money available to us for education and retirement that we won’t need to pay taxes and fees on, since it’s already our money! …we have become our own bankers and set our own terms.”

Sabrina & Marcel Van Der Stelt

Coast Lifestyles Network, BC

“If you’re looking for an effective way to save, earn on your savings and create wealth then you owe it to you and your loved ones to chat with MacDev Financial and let them show you what they can do for you.”

Ron & Ria Qureshi

New Hope Chiropractor

“I have been a client of MacDev Financial for 7 years and have been very happy with their expertise and commitment to helping me and my family reach our financial goals. The Bank On Yourself and whole life insurance policies have given me peace of mind knowing that the cash values will always grow and be available to me at anytime and the death benefit will leave a legacy for the next generation. We have been able to “borrow” from ourselves to purchase cars, take family vacations and pay for our children’s education rather than from a bank. I highly recommend the MacDev team to help you as well!”

Ron Pashkewych & Jody Cox

Dominion Lending Centres, ON

“MacDev Financial has opened our minds to a new way of doing insurance and banking as well as investing for our future and the future of our family. We are excited to be able to fund our own financial needs through self banking . We would highly recommend Stephen and the MacDev Financial team to anyone who wants to be intentional about taking their financial life seriously.”

Deborah & Brian Marling

Chiropractic Care & Longevity Centre, ON

“Since becoming a member of the Bank on Yourself® family, not only am I more confident that my finances are being well managed, but that I have a voice in the matter. I look forward to where Bank On Yourself® will take me throughout these upcoming years.”

Dr. Elizabeth Carter, B.Kin., D.C.

J. Ong

“Stephen and Colleen of MacDev Financial are a pleasure to work with. They are highly knowledgeable, responsive, and very detailed. Stephen will ensure a tailored solution to your situation and to your satisfaction, and Colleen will ensure that everything is organized starting from Day 1 of your policy. MacDev Financial is the answer for all your life insurance needs! Their customer service is amazing and per my experience, unbeatable. They are even the ones who initiate checking in on their customers, and MacDev financial is the only financial company I deal with wherein I have never even once needed to follow-up action items on, as Stephen and Colleen are on top of everything. Highly, highly recommend.”

J. Ong

Dr. Bradley Bishop

“These cashflow life insurance policies have dramatically increased my financial confidence. I know there is money available if needed. I know if I die my family is taken care of. It’s a huge win for me. I am grateful for Stephen’s help in setting this up and coaching us on how to use it effectively.”

Dr. Bradley Bishop

Linda Mannek

“We have eight [whole life policies] in total which have been a great source of borrowing. I have borrowed from my policies over the years for various reasons and in 2016 we were able to borrow $25,000 for a down payment on a Tesla Model S! There is almost immediate cash value but over the years the cash value keeps growing at an accelerated rate. And it is so much better to borrow from yourself than the banks! Even when you take a loan it keeps growing.”

Linda Mannek

Karen & Bert

“My husband and I found out about Stephen and MacDev financial in the fall of 2019. We were worried about our investments, savings and planning for retirement. Stephen helped guide us to learning more about how to optimize our investments and debts. He and his team are compassionate, genuine and we feel have our best interests at heart. Transitioning our investments into something safer which has performed well since we switched over to investments recommended by Stephen. In addition to our investment profile he also was able to give us information on a more profitable way to manage our mortgage. Important to note here that Stephen makes sure we are clear about what investments we have and how they perform, looking out for our best interests by regular scheduling of 6 month follow-ups which run smoothly virtually. In addition to that, at any time we have had questions I have done well getting answers via email in a day or two at most. My husband and I are so glad to have been introduced to Stephen and his team and feel much more at ease in our investments, our mortgage and our future as we draw near to retirement. It is a pleasure working with Stephen and his team. My only regret would be that we hadn’t discovered Stephen and MacDev Financial earlier! I truly feel Stephen operates his business from a heartfelt mission of helping everyone he can to gain financial freedom and/or at least minimizing stress around finances as we struggle through our sometimes uncertain world.”

Karen & Bert I.

Melanie B.

“I have found that MacDev Financial has helped me to understand how best to invest money with amazing returns. I was shocked to find out that I have had a policy with them for 5 years already and in those 5 years they have been there to help me grow my money but also to have access to that money when times are tough. It has been such a blessing to me to know that when I need some cash flow, I have it all set up so that it can be of benefit to me when I need it most.”

Melanie B.

Carl B.

“I think it took me about two years or so to get myself in a financial position to FINALLY start paying myself first. Most people/institutions wouldn’t talk to you after the first ‘no’. But Stephen and Colleen always kept in touch with me to check-up, check-in, and it was clear that they didn’t just want my business. They wanted my SUCCESS and my FREEDOM. Investing in yourself and your future is never a bad decision, and I’m super happy that Stephen and Colleen cared enough to make sure I do what’s best for me.”

Carl B.