Marketing Communications Manager
“Do what you love and the money will come”
– Marsha Sinetar
Tess Zevenbergen has been with MacDev Financial since January 2015. As Marketing Communications Manager, she oversees internal and external communications, social media, content creation, advertising, corporate branding and digital and offline marketing strategy.
While working at MacDev Financial, Tess has had an opportunity to learn much about finances. This experience has been life-changing, introducing her to a new way of thinking about money. For anyone facing financial challenges, she recommends reading Garret Gunderson’s book, Killing Sacred Cows.
“This book taught me that true value doesn’t come from what you own or even money, but from what you produce and share with the world. Therefore, the greatest investment you can make is in yourself–you are the greatest asset you own,” she says.
This is a belief Tess has always firmly put in to practice. Over the years, she has continually invested in her education to learn and gain new skills. She holds a Bachelor in Applied Science (Communications and English) from Simon Fraser University (SFU) as well as an Associate Certificate in Public Relations from the British Columbia Institute of Technology (BCIT). More recently, she has taken classes in digital marketing and social media.
“What makes a great communications professional is the ability to turn everyday content into a story that entertains, inspires, informs, motivates and influences the reader. As I have learned, how the story gets told always determines if anyone will listen and if action is taken. Storytelling isn’t just what I do, it’s who I am.”
Some of her career highlights include interning at Working Mother magazine in New York and producing more than 250 career articles for Industry Canada’s online labour market news portal Skillnet.ca Today as a freelance writer. In 2008, she was hired as one of four Social Media Project writers by the global auctioneer giant, Ritchie Bros. Auctioneers, to develop a one-of-a-kind, equipment wiki tailored to the construction, forestry, mining, and transportation industries and highlighted in BC Business magazine as an internet innovation. She was later promoted to a Communications Specialist, where she served another four years specializing in public relations and corporate communications.
When it comes to her professional skill set and experience, Tess views herself as a “generalist” with a strong organizational background as a result of years working in the corporate sector at large companies. This has also provided her with a strategic mindset, a keen understanding of business operations, best practices and objectives, and an ability to see the big picture and plan ahead. Such attributes have proven to be invaluable to the growth of MacDev Financial as a company.
Tess currently resides in Richmond, BC with her teen son Jasper Chu. Her personal philosophy is to make the most of every day, appreciate the small stuff, and see life as a big adventure. In her downtime, she enjoys watching TV and going to movies, cycling, weight lifting and travelling.
Did you know?
- Has completed coursework in medical terminology.
- Worked as part of the BC’s Ebola Planning team at Surrey Memorial Hospital where she developed and wrote an internal communications piece that was approved up the chain of command, all the way to the provincial government.
- Volunteered as a Community Health and Fitness blogger for the Province newspaper and Livestrong.com.
- She has authored a few short stories and publishes poetry online.
- Lived in New York City, Seattle and Amsterdam, Netherlands.